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mardi 19 avril 2011
mercredi 6 avril 2011
face book /expedia _top guest /instagram
Social Rewards + Social Network - Top Guest + Instagram
1. What customer groups - communities of interest are being targeted
They are targeting smart phone users (generation y) social people that like to share their hobbies and passion with others active audience on social networks
2. What actions are being provoked
They are proposing to share photos on social network and win points , rewards and prizes
.
3. Are the incentives appropriate
the incentives are?
Having some fun
Gain points and loyalty card
Get prizes
Accessible use
For me it is good initiative from both side topguest and instagram and it needs to be developed after to be more interesting
4. Will these campaigns work - yes, why - no, why not
No because too much effort to do this campaign in very limited time and there is on privacy on sharing all personnel photos
5. Do commercial campaigns change the essential nature of the social network used.
I think No, since this commercial campaign happen in very friendly way and by the agreement and the full acceptance of the users so the social network activity remain the same plus some commercial concept that can interest a lot of people
Social Network + OTA - Expedia + Face book
1. What customer groups - communities of interest are being targeted
They are targeting the users that chooses to share updates on their wall like travelers, games fans, face book users, friends or the broader travelling public
2. What actions are being provoked
Attract face book friends of friends as well they want them to be expedia site users and clients also influence more people and communities
3. Are the incentives appropriate?
They are offering:
Some fun
Available in very famous social net work
Find more friends and create more communities
Chance to gain trip or travel
I think that it a add for both of them facebook and expedia and it very appropriate incentive as start
4. Will these campaigns work - yes, why - no, why not
Of course yes because it exciting people to have a fun and gain trips
5. Do commercial campaigns change the essential nature of the social network used
Of course it not changing the nature of social network it a plus to social media which will attract more users and reinforce the goal and the purpose of interacting with people with new and interesting things
1. What customer groups - communities of interest are being targeted
They are targeting smart phone users (generation y) social people that like to share their hobbies and passion with others active audience on social networks
2. What actions are being provoked
They are proposing to share photos on social network and win points , rewards and prizes
.
3. Are the incentives appropriate
the incentives are?
Having some fun
Gain points and loyalty card
Get prizes
Accessible use
For me it is good initiative from both side topguest and instagram and it needs to be developed after to be more interesting
4. Will these campaigns work - yes, why - no, why not
No because too much effort to do this campaign in very limited time and there is on privacy on sharing all personnel photos
5. Do commercial campaigns change the essential nature of the social network used.
I think No, since this commercial campaign happen in very friendly way and by the agreement and the full acceptance of the users so the social network activity remain the same plus some commercial concept that can interest a lot of people
Social Network + OTA - Expedia + Face book
1. What customer groups - communities of interest are being targeted
They are targeting the users that chooses to share updates on their wall like travelers, games fans, face book users, friends or the broader travelling public
2. What actions are being provoked
Attract face book friends of friends as well they want them to be expedia site users and clients also influence more people and communities
3. Are the incentives appropriate?
They are offering:
Some fun
Available in very famous social net work
Find more friends and create more communities
Chance to gain trip or travel
I think that it a add for both of them facebook and expedia and it very appropriate incentive as start
4. Will these campaigns work - yes, why - no, why not
Of course yes because it exciting people to have a fun and gain trips
5. Do commercial campaigns change the essential nature of the social network used
Of course it not changing the nature of social network it a plus to social media which will attract more users and reinforce the goal and the purpose of interacting with people with new and interesting things
dimanche 3 avril 2011
/three_social_media_services_worth_a_hotel_marketers_money
http://www.hotelmarketing.com/index.php/content/article/three_social_media_services_worth_a_hotel_marketers_money
For the hotel industry, social media encompasses a range of internet based platforms, which include traveller review sites such as TripAdvisor and Yelp, online travel agencies like Expedia and Travelocity, as well as social networking sites, blogs and content sharing websites. The influence of sites that have a ‘Book now’ button cannot be underestimated.
The power that platforms such as Twitter or Facebook have to boost room sales can be debated but there seems to be a rising trend for companies in all markets to advertise themselves with a ‘free’ Facebook page to supplement their website. Maybe it is time for hotels to get into this game?
There is also an expectation for hoteliers to generate clever, original content on these social media sites in text, image or video format. This could be the opportunity to put staffs expertise to use. For example, the chef is the food expert; the concierge is the specialist on the hotel surroundings and front of desk staff will have all round good quality knowledge of what the hotel can deliver.
This can be tapped in to by asking employees to create some material or add a few sentences for use on these sites each month, to boost a hotels social media credentials.
Increasingly, travel research, holiday decisions and bookings are taking place online, which has seen the effectiveness of traditional marketing, such as printing advertisements, brochures and direct mail shots diminishing. Efforts need to be shifted to where the action is taking place for a hotel to be run more cost efficiently.
There are also some time-saving applications that can be used to search the web for text, photo and video mentions of a hotel and its competitors, reporting back on a daily basis with a summary of findings. For a small cost, hoteliers can monitor performance, share and respond to feedback and identify areas where improvement needs to be made.
Through the restructuring of resources and the utilisation of newly available tools, social media can become a strong ally in the management of hotels, the strengthening of reputations and the creation of long-term future business
social media has a lot of positive impact and the cost that is creating can be taken from other marketing tools budget and can be reused in profitable way so my opinion that the cost of social media is not that big comparing to others marketing tools that is why it better to reorginize and rebudget the marketing department budget in way that can cover the cost without feeling that we are spending extra money on investing on social media
For the hotel industry, social media encompasses a range of internet based platforms, which include traveller review sites such as TripAdvisor and Yelp, online travel agencies like Expedia and Travelocity, as well as social networking sites, blogs and content sharing websites. The influence of sites that have a ‘Book now’ button cannot be underestimated.
The power that platforms such as Twitter or Facebook have to boost room sales can be debated but there seems to be a rising trend for companies in all markets to advertise themselves with a ‘free’ Facebook page to supplement their website. Maybe it is time for hotels to get into this game?
There is also an expectation for hoteliers to generate clever, original content on these social media sites in text, image or video format. This could be the opportunity to put staffs expertise to use. For example, the chef is the food expert; the concierge is the specialist on the hotel surroundings and front of desk staff will have all round good quality knowledge of what the hotel can deliver.
This can be tapped in to by asking employees to create some material or add a few sentences for use on these sites each month, to boost a hotels social media credentials.
Increasingly, travel research, holiday decisions and bookings are taking place online, which has seen the effectiveness of traditional marketing, such as printing advertisements, brochures and direct mail shots diminishing. Efforts need to be shifted to where the action is taking place for a hotel to be run more cost efficiently.
There are also some time-saving applications that can be used to search the web for text, photo and video mentions of a hotel and its competitors, reporting back on a daily basis with a summary of findings. For a small cost, hoteliers can monitor performance, share and respond to feedback and identify areas where improvement needs to be made.
Through the restructuring of resources and the utilisation of newly available tools, social media can become a strong ally in the management of hotels, the strengthening of reputations and the creation of long-term future business
social media has a lot of positive impact and the cost that is creating can be taken from other marketing tools budget and can be reused in profitable way so my opinion that the cost of social media is not that big comparing to others marketing tools that is why it better to reorginize and rebudget the marketing department budget in way that can cover the cost without feeling that we are spending extra money on investing on social media
dimanche 27 mars 2011
how to manage your hotels online reputation
http://www.hotelmarketing.com/index.php/content/article/how_to_manage_your_hotels_online_reputation
Social media websites and blogs have rapidly become an important part of any effective Internet marketing strategy. Why? Simply because these websites are where people are talking about your hotel and your services and there is no better advertising media than “word of mouth”. As the hotelier or director of marketing, OUR challenge is to know what the buzz is and adding OUR own buzz. Clearly, the prospective hotel guests who visit these sites, and this number is growing daily, will definitely respond to consumer online chatter more than to a paid advertisement.
Not only do the majority of online shoppers visit more than one search engine before they book a hotel room, now they visit social media websites and blogs to see what is being said about the hotels where they are going. Recent market research tells us that more than 40% of all online travel shoppers will visit a social website or blog to read comments and reviews about the hotels at their destination before they make a reservation. It’s not only about brand perception anymore; it’s what a real guest experienced at a specific hotel and what they share online. In some cases their sharing includes pictures or even videos of the experience.
Online buzz is not always bad and social media should not be perceived as a negative, many people do go online to tell others about a great deal or a good experience during their business trip or vacation. The real challenge is how do we know what is being said about our hotel, without spending hours every day surfing the world of User Generated Media. Then we need to prioritize the online chatter and respond quickly to the most relevant comments
our online reputation is important so it is important that we manage it effectively. A quick response tells prospective guests that we are aware of any negative issues and that it is being or has been handled. A response also opens a direct communication with prospective consumers and this can be a major benefit. For those positive online comments, our response will go a long way in showing prospective guests that their online buzz is appreciated and they will bring us some repeat business. Plus a response to positive buzz will most likely generate even more.
Social media websites and blogs have rapidly become an important part of any effective Internet marketing strategy. Why? Simply because these websites are where people are talking about your hotel and your services and there is no better advertising media than “word of mouth”. As the hotelier or director of marketing, OUR challenge is to know what the buzz is and adding OUR own buzz. Clearly, the prospective hotel guests who visit these sites, and this number is growing daily, will definitely respond to consumer online chatter more than to a paid advertisement.
Online buzz is not always bad and social media should not be perceived as a negative, many people do go online to tell others about a great deal or a good experience during their business trip or vacation. The real challenge is how do we know what is being said about our hotel, without spending hours every day surfing the world of User Generated Media. Then we need to prioritize the online chatter and respond quickly to the most relevant comments
our online reputation is important so it is important that we manage it effectively. A quick response tells prospective guests that we are aware of any negative issues and that it is being or has been handled. A response also opens a direct communication with prospective consumers and this can be a major benefit. For those positive online comments, our response will go a long way in showing prospective guests that their online buzz is appreciated and they will bring us some repeat business. Plus a response to positive buzz will most likely generate even more.
mercredi 23 mars 2011
dimanche 20 mars 2011
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