hotels industry and face book

http://www.hotelmarketing.com/index.php/content/article/facebook_hotel_booking_conversions_growing_for_some_higher_than_tripadvisor
WhileTwitter is talk in the press this time, a graph compares compete.com traffic between Twitter and Facebook may surprise you:

Facebook is 4 times more users than Twitter
Facebook is growing faster than Twitter, especially the last 3 months
Twitter sees sluggish growth in recent months
For these reasons, here are some uses of the hotel uses Facebook to attract new fans and visitors.
In the hotel sector, some establishments use it to promote one-time events like a networking happy hour, reunions or art exhibits. For example, Montreal’s the Place d’Armes and the Nelligan, both boutique hotels, use viral marketing to promote their activities and send invitations to potential clients. The owner of these establishments, , uses his own Facebook social network for this e-marketing and has obtained good results. Art galleries are adopting the same strategy to announce upcoming openings. Ski resorts are using Facebook to stimulate discussion among their keenest customers, promote their new season passes, etc. In all cases, it is essentially free advertising.More and more businesses are also using Facebook to recruit employees. Its structure makes it a valuable, easy-to-use tool for recruiting candidates based on their qualifications, current employer, professional title and geographic location. Professional networks can also be used to efficiently circulate information about an opening, while employees can use them to indicate their availability.so as we can see social media and specialy face book is very useful and i will be one of personnes that i will use tgis tool to promote the hotel and its facilities