the hotel amenities war

http://www.hotelmarketing.com/index.php/content/article/the_hotel_amenities_war
Hoteliers know the fact that if they want their customers to choose them over the competitors they have to provide something extra to the guests. Most important one is by offering the quality and right hotel amenities to the guests at suitable rates. If you want your hotel to succeed than it should keep itself ahead in the current trends which will ensure better occupancy rates.
Guests' expectations of such supplies are affected by the type of hotel and its sophistication level. Hangers, ice boxes, absorbent towels, exquisite bed linens, wooden luggage racks, etc these are basic hotel supplies for mid level hotels. The main aim for providing such extra luxury items is to increase the occupancy rates of the hotel rooms. As the level of the hotel goes up, so does the quality and number of hotel supplies and amenities.
Guests give rating's for the hotel supplies and guest complementariness they utilize based on there quality and there convenience. When an hotelier is in the process of deciding which hotel amenities they would provide, a number of factors would influence the decision like- the budget, expectations of their guests, type of guests they receive, etc. The value and importance of hotel supplies cannot be overlooked as they have direct Affect on the occupancy rates.
Branded bathroom amenity products proved to be a popular item for all hotels. Eighty five percent of all hotels indicated they provide branded amenity products in bathrooms.
the favorite upscale chain hotel, in terms of the supplied bathroom products, is The Four Seasons Hotels and Resorts. Why? Several Four Seasons hotels and resorts offer L'Occitane products in their bathrooms. Really know how to please their luxury travel guests.
Hotels are trying to be different and unique comparing to competitors by creating always a add value to their services and now the trend is to use the branded bathroom product witch is really having a positive impact on guests choice and favorites