how to benefit from googles hotel review challenge

http://www.hotelmarketing.com/index.php/content/article/how_to_benefit_from_googles_hotel_review_challenge

Negative reviews can come from disgruntled ex-employees or suppliers, from competitors or their suppliers, family, and friends, or folks who just love to complain.

a competitors positive reviews can come from their own computer, from review farms, or from paying customers to put up reviews.

 

First thing we have to apply   that  staff understands that good reputation management starts with stellar customer service.  Studies have shown that the most profitable businesses are those with the best customer orientation.  

 Secondly, to  have a proactive effort to encourage hotel  best customers to take a minute and give hotel  a glowing review on as many internet local search engines and directories as possible.  Services such as  Facebook Face Page, Blog, Twitter, or blogs directly to the review section of your listing on these business review sites.

Third, to be prepared to reward customers for their help.  Some business review sites state that owners should not pay for reviews.  There is a difference between paying for a review and offering a nice discount for a future meal as a thank you for their help.

 I think we have to create tools to do that and to facilitate the task for our clients  for example suggests sites where the clients can put comments about your hotel and give him full instruction to do that which can motivate him to do it for you  shout cards .com offert post card that provide that


hotel management have to jump on the review issue immediately, and plan to be actively involved far into the future.  They  can proactively overwhelm future negative reviews with lots of good reviews.