sith senth 3 different ideas to implement in hotel's services

http://prezi.com/otjhyp4xqztz/the-sixth-sense-within-the-hospitality-industry/
<div class="prezi-player"><style type="text/css" media="screen">.prezi-player { width: 550px; } .prezi-player-links { text-align: center; }</style><object id="prezi_otjhyp4xqztz" name="prezi_otjhyp4xqztz" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="550" height="400"><param name="movie" value="http://prezi.com/bin/preziloader.swf"/><param name="allowfullscreen" value="true"/><param name="allowscriptaccess" value="always"/><param name="bgcolor" value="#ffffff"/><param name="flashvars" value="prezi_id=otjhyp4xqztz&amp;lock_to_path=0&amp;color=ffffff&amp;autoplay=no&amp;autohide_ctrls=0"/><embed id="preziEmbed_otjhyp4xqztz" name="preziEmbed_otjhyp4xqztz" src="http://prezi.com/bin/preziloader.swf" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="550" height="400" bgcolor="#ffffff" flashvars="prezi_id=otjhyp4xqztz&amp;lock_to_path=0&amp;color=ffffff&amp;autoplay=no&amp;autohide_ctrls=0"></embed></object><div class="prezi-player-links"><p><a title=""The indispensable device for both guests and guest relations' officers"" href="http://prezi.com/otjhyp4xqztz/the-sixth-sense-within-the-hospitality-industry/">The Sixth Sense within the hospitality industry</a> on <a href="http://prezi.com">Prezi</a></p></div></div>

driving revenue with digital hotel marketing

http://www.hotelmarketing.com/index.php/content/article/driving_revenue_with_digital_hotel_marketing

Digital marketing uses all the channels available in the digital media to get information to customers, and it does not limit itself to the Internet

The digital marketing sector uses many different digital marketing media channels, such as:

• Cell phone Short Message Service (SMS) – text messages
• Really Simple Syndication (RSS) feeds
• Podcasts
• Voice Broadcast
• Video E-mails
• Banner ads on affiliate websites
• Outdoor digital displays
• Websites
• Blogs

These two types of digital marketing are called the “Push” and the “Pull.” Their methodology for providing information to customers works as follows:

.It may seem to be hard to believe, however, there are many people who do not own a computer or have access to the Internet. Although almost everyone has a cellphone, MP3 player, iPod, and views outdoor digital displays.

Part of the problem is many companies still don’t pay attention, I am always surprised that any corporate will spend  millions on advertising ,but very little on reputation monitoring and management to not keep track of  company reputation is committing suicide

One of my believes is that social media can kill your business before to begin ,the internet has  a much a wider reach than what we can imagine  and believe

Face book alone has over 500 million followers ,twitter is somewhere north of 100 million if someone past on face book some thing negative about your  products or services and goes viral your business reputation is trashed

Many companies that have run into trouble of their miss management and ignorance like united airlines ,L’Oreal ,dell computers ,jet blue and more

Some of this companies learned a lot from their mistakes and starts new strategy and paying attention o what happening on the net

So the only way to deal with is to be proactive ,transparent ,relevant ,bref and use the social media in correct and productive way ,you have to be part of the conversation about your brand it is essential ,take in consideration the bad comments more than the good ,good comments reinforce what you are already doing it is valuable to know that so  you can expand whatever worked

Bad comments will tell you where you are making mistakes responding to a consumer complaint can built god will

So it is very rue that with the digital marketing you can drive your revnue far forward if you use it in effective way

how to benefit from googles hotel review challenge

http://www.hotelmarketing.com/index.php/content/article/how_to_benefit_from_googles_hotel_review_challenge

Negative reviews can come from disgruntled ex-employees or suppliers, from competitors or their suppliers, family, and friends, or folks who just love to complain.

a competitors positive reviews can come from their own computer, from review farms, or from paying customers to put up reviews.

 

First thing we have to apply   that  staff understands that good reputation management starts with stellar customer service.  Studies have shown that the most profitable businesses are those with the best customer orientation.  

 Secondly, to  have a proactive effort to encourage hotel  best customers to take a minute and give hotel  a glowing review on as many internet local search engines and directories as possible.  Services such as  Facebook Face Page, Blog, Twitter, or blogs directly to the review section of your listing on these business review sites.

Third, to be prepared to reward customers for their help.  Some business review sites state that owners should not pay for reviews.  There is a difference between paying for a review and offering a nice discount for a future meal as a thank you for their help.

 I think we have to create tools to do that and to facilitate the task for our clients  for example suggests sites where the clients can put comments about your hotel and give him full instruction to do that which can motivate him to do it for you  shout cards .com offert post card that provide that


hotel management have to jump on the review issue immediately, and plan to be actively involved far into the future.  They  can proactively overwhelm future negative reviews with lots of good reviews.

AFFILIATION PROGRAM on Prezi

Amazon Vs Expedia

What is the Amazon Associates program? 

Amazon Associates is one of the first online affiliate marketing programs and was launched in 1996. The Amazon Associates program has a more than 12 year track record of developing solutions to help website owners, Web developers, and Amazon sellers make money by advertising millions of new and used products from Amazon.com and its subsidiaries, such as Endless.com and SmallParts.com.  When website owners and bloggers who are Associates create links and customers click through those links and buy products from Amazon, they earn referral fees. It’s free to join and easy to use.  It provides customers the convenience of referring them to a trusted site where they can immediately purchase the products you advertise on your site. And when they do, you can earn up to 15% in referral fees.

·         Commission Structure

Advertising Fee Rates for Specific Product Categories 

 

 

·         Marketing tools

With our simple tools, you can choose several ways to link to Amazon.com and Endless.com from your site.

To add compelling content and enhance your site, you can customize Links, aStores and Widgets. Simply browse and select the type of product you'd like to add, then follow instructions to get started.

                                

Affiliates

Overview

Capitalize fully on your site traffic! Joining the Expedia Affiliate program enables you to team up with the #1 online travel agency to earn additional revenue. Leverage the Expedia brand to better serve your existing visitors—and to attract new ones—by featuring links on your site to our sales, promotions, and inventory.

Each travel product booked by a referral from your site equals a commission. Eligible products include:

Airfare ,Hotel stays ,Car rentals ,Cruises ,Vacation packages ,Activities

 Benefits

• Expedia has an experienced affiliate team, dedicated to providing proven solutions for integrating and promoting travel on sites just like yours. Perks include:
• Superior inventory: Expedia negotiates directly with suppliers to secure access to superior inventory and exclusive rates. As an Expedia affiliate, you’re able to showcase these promotions on your site.
• Additional revenue: Your income is positive from day one. Each qualifying transaction made through your links gets you a share of the revenue.
• Complete support ensures your success: Tools, data feeds, and storefronts are all available. We even send out a weekly newsletter featuring our top consumer promotions.

How it works

Participating in the Expedia affiliate program is quick and easy:

• Apply to the program below. Once your application is approved, you'll receive an e-mail message with links that you can immediately place on your site.
• Track your traffic and earnings online. All information is available to you 24/7. Commission checks are sent month

Broadcast Your Message on a Global Stage Expand your marketing reach by advertising with the most popular name in online travel. With over 70 million unique users per month and the highest brand awareness, Expedia, Inc. is the leading online travel provider worldwide. We offer more than just numbers though; our consultative team of travel marketing experts will help you determine the right solution for your advertising goals. We’ll work with you to create effective campaigns so you can spread your message and drive results. A Strategic Marketing Channel For destinations, travel service providers, brand and direct advertisers, Expedia, Inc. allows you to leverage our global presence to market your product, service or brand more powerfully than ever before. Reach customers beyond your core markets, complement your direct channel marketing efforts and benefit from brand awareness while reaching active consumers worldwide.

Our brands are found worldwide. You will find us in these fine countries and regions: Austria, Australia, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, Ireland, India, Italy, Japan, Korea, Mexico, The Netherlands, New Zealand, Norway, UK, United States, Singapore, Spain, and Sweden. WHY ADVERTISE? • Scale: Ability to reach users in Europe, North America & Asia • Targeting: Identify consumers specifically interested in vacations, hotels and airline tickets, or by origin & destination • Insight: Detailed reporting and analysis demonstrating your campaign’s effectiveness The World’s Largest Online Travel Audience OUR PRODUCTS: • Display: In-Store advertising across Expedia, Hotels.com and Hotwire • Search: TravelAds™—pay-per-click premium placement within hotel search results • Behavioral: PassportAds™—access to the most qualified in-market travel consumer anywhere online PLACEMENT OPTIONS: Sponsorships, customized landing pages, theme stores, interstitials, standard display and email.

increase in revenue most likely driven by rates not occupancy

http://www.hotelmarketing.com/index.php/content/article/increase_in_revenue_most_likely_driven_by_rates_not_occupancy 

Most hotels start with market segmentation to begin the revenue management process; what types of business can  hotels  serve and based upon market conditions, room supply vs. room demand. What rates are marketable for each segment of business?

in many different market segmentation breakdowns; it largely depends on the location, type of hotel, franchise or independent, number of rooms, public space, and other factors. A sample might include corporate transient, leisure transient, Internet bookings, conference groups, association groups, etc. Each market segment has its own level of rate tolerance.

We have to concentrate on occupancy first and average rate, second. As advance reservations increase, rates should also increase. The strange part is that many hoteliers think the opposite. How many times have you seen hotel rates suddenly decrease a week or so before the arrival dates? This is the direct opposite of good revenue management.

Too many hoteliers set rates blindly for the future and then, panic when reservations are disappointing just a week or two in advance. Most hotels should take a picture of reservations at least six months in advance; many hotels should lookout a year or more into the future. Advance reservations represent occupancy demand for each night in the future. Use special rates, packages, and group discounts to build future demand; then adjust rates upwards to match that demand.

When reviewing future reservations we have to remember to check past history for those dates, movable holiday dates, current and past booking pace. There is little room for guesswork when planning sales strategy. Revenue management can benefit almost every hotel.  We have Get to know the business flow of your hotel and adjust rates and promotions based upon knowledge and not guesswork.

The Sixth Sence

Guest Relations & The Sixth Sense on Prezi

Hotel de Sers

Hotel de Sers on Prezi

the crucial differences between facebook and twitter

The article is trying to explain the difference between tweeter and face book and how to use each one without confusion
Facebook appeals to people looking to reconnect with old friends and family members or find new friends online; the mashup of features like email, instant messaging, image and video sharing, etc. feels familiar, while Twitter is a bit harder to get arms around at first.
Most people can very quickly grasp how to use Facebook to connect to friends and family, using it to share thoughts, images, etc. Like MySpace but more geared to adults than teens, Facebook is a social networking Portal; beckoning not to leave but rather to stick around and communicate within the network.
Twitter on the other hand, encourage grab ideals in byte-size chunks and use updates as jumping off points to other places or just let others know what up to at any given moment.
Here I found through my research a interesting comparison between face book and tweeter very direct and precise
Side By side comparison:
Facebook: Requires two-way verification for full sharing between two people. If someone doesn’t accept your friend request, you most likely can’t see what they are up to, because most people stick with default strong privacy settings. Facebook is more for your tight circle of friends where you can share events such as birthday parties and share pictures of them and yourself.
Twitter: You can follow just about anyone you want, Obama, Kevin Rudd, major celebrities and your friends. Just click follow and you see a real news feed from everyone your following.
Facebook: Facebook doesn’t have tags, only replies, and these replies aren’t seen unless you visit the repliee’s wall.
Twitter: You can use tags such as #event which is sort of like a reference of where you are or what your doing. People can search for the tag and see everyone else tagging the same thing. For Eg. Your at a conference, search #conference and you can see all the other tweeters bagging the speaker out and discussing it further. To reply to someone just write @name at the start of your message to reply to someone’s tweet.

Facebook: Can share photos and tag people in them and create albums of specific events. Not as “live” as twitter.
Twitter: Live Photo tweeting. At a cool place, or skating in the
Personally when I learned how to use face book it was just to find out my friends and member s of my family that I can’t see directly so it was very useful to have their news it was as well good opportunity to make new friends however whene I start using tweeter I feel it more professional all the conversation is an exchange of experience and expertise
Finally I think both of them has its strong and positive use and nowadays we need to master all social networking tools to be updated all the time specially in hospitality industry