http://www.hotelmarketing.com/index.php/content/article/social_media_ads_a_waste_of_money_says_priceline
Spanking the monkey is no longer the route to a successful site, but his principle stands true. It doesn’t matter how much money you spend on advertising, or optimizing your site, if you don’t have compelling content that educates, entertains, or enriches visitors’ lives then once people arrive at your site they will not be compelled to stay, or come back.
Every day we hear of the Cost Per Friend/Follower of Friend/Follower Acquisition Campaigns. When we talk about buying friends, alarm bells start ringing.
If we can be popular then our online advertising would make so much more money. you lose sight of what’s important by refusing to lift your heads from your friend count.
And this is the reason so many brands are throwing money at ‘Social’ without a real idea of how they will make use of their new found following. Let’s be clear about this—your online fan base is a means to an end. Twitter don’t hand out prizes to the people with the most followers. What are you going to do with your new friends?
So now you know how to waste your money on ‘Social’, how do you exploit this medium to it’s best advantage? Like everything else online, put yourself in the shoes of your visitors. What do they want from your site. What true value does your site offer them? If your site isn’t truly compelling then take a deep breath and and put a hold on that payment to your new social marketing company.
Social media needs form you more interaction and time with your guests and visitors not money so if you spend money on this to promote your business you are just in wrong way
The article is realy talking may be about people that are buying their followers and never they will succeed like that they have to think again about their strategy ,using SM tools with o cost
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dimanche 27 février 2011
mardi 8 février 2011
hotels industry and face book
http://www.hotelmarketing.com/index.php/content/article/facebook_hotel_booking_conversions_growing_for_some_higher_than_tripadvisor
WhileTwitter is talk in the press this time, a graph compares compete.com traffic between Twitter and Facebook may surprise you:
Facebook is 4 times more users than Twitter
Facebook is growing faster than Twitter, especially the last 3 months
Twitter sees sluggish growth in recent months
For these reasons, here are some uses of the hotel uses Facebook to attract new fans and visitors.
In the hotel sector, some establishments use it to promote one-time events like a networking happy hour, reunions or art exhibits. For example, Montreal’s the Place d’Armes and the Nelligan, both boutique hotels, use viral marketing to promote their activities and send invitations to potential clients. The owner of these establishments, , uses his own Facebook social network for this e-marketing and has obtained good results. Art galleries are adopting the same strategy to announce upcoming openings. Ski resorts are using Facebook to stimulate discussion among their keenest customers, promote their new season passes, etc. In all cases, it is essentially free advertising.More and more businesses are also using Facebook to recruit employees. Its structure makes it a valuable, easy-to-use tool for recruiting candidates based on their qualifications, current employer, professional title and geographic location. Professional networks can also be used to efficiently circulate information about an opening, while employees can use them to indicate their availability.so as we can see social media and specialy face book is very useful and i will be one of personnes that i will use tgis tool to promote the hotel and its facilities
WhileTwitter is talk in the press this time, a graph compares compete.com traffic between Twitter and Facebook may surprise you:
Facebook is 4 times more users than Twitter
Facebook is growing faster than Twitter, especially the last 3 months
Twitter sees sluggish growth in recent months
For these reasons, here are some uses of the hotel uses Facebook to attract new fans and visitors.
In the hotel sector, some establishments use it to promote one-time events like a networking happy hour, reunions or art exhibits. For example, Montreal’s the Place d’Armes and the Nelligan, both boutique hotels, use viral marketing to promote their activities and send invitations to potential clients. The owner of these establishments, , uses his own Facebook social network for this e-marketing and has obtained good results. Art galleries are adopting the same strategy to announce upcoming openings. Ski resorts are using Facebook to stimulate discussion among their keenest customers, promote their new season passes, etc. In all cases, it is essentially free advertising.More and more businesses are also using Facebook to recruit employees. Its structure makes it a valuable, easy-to-use tool for recruiting candidates based on their qualifications, current employer, professional title and geographic location. Professional networks can also be used to efficiently circulate information about an opening, while employees can use them to indicate their availability.so as we can see social media and specialy face book is very useful and i will be one of personnes that i will use tgis tool to promote the hotel and its facilities
lundi 7 février 2011
vendredi 4 février 2011
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