Marketing jobs
Data collection and analysis is so central to marketing, For example, many data analytics jobs related to marketing require that we have to be familiar with various statistical modeling and analytical methodologies. If we scan these jobs, we will discover what sort of expertise they are most interested in. If we are familiar with things like multi-variant analysis or statistical regression
nbsp;There is an ongoing demand for people who know how to apply quantitative analysis to the web and to translate the data gathered by monitoring web traffic, etc. into actionable business insights
Marketing Manager: Career Profile, Occupational Outlook and Education Requirements
Marketing managers determine the strategy for promoting and selling an organization's products or services. A bachelor's degree in marketing or business is recommended for most marketing manager positions.
Career Profile of a Marketing Manager
In designing and implementing a marketing strategy for an organization, a marketing manager determines demand, analyzes the competition, identifies the customer, develops pricing strategies, ensures customer satisfaction, oversees development and assesses the need for new products or services. Marketing managers work closely with advertising and promotions managers as well as product development and sales managers in order to ensure that all components are in line with the overall marketing strategy.
Occupational Outlook for a Marketing Manager
According to the U.S. Bureau of Labor and Statistics, www.bls.gov, the mean annual salary for marketing managers was well over $113,000 in May of 2007, with the highest paying positions in the department store, financial and social advocacy industries. Job growth for marketing managers is expected to continue growing at an average rate over the next decade, although job seekers may face competition for highly sought-after positions. Candidates with Internet marketing skills may have an advantage.
Education Requirements for a Marketing Manager
Most job postings for marketing managers list a bachelor's degree as a minimum requirement. Degrees in marketing and business administration are preferable and usually provide the background in management, finance, economics and statistics that is necessary for most marketing manager positions. Employers generally prefer to hire candidates with previous marketing experience for their management positions. Graduate degrees or certifications, such as the Certified Marketing Executive (CME) designation offered by Sales & Marketing Executives International, Inc., www.smei.org, are not required but may be advantageous when competing for a top-level position.
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