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mardi 30 novembre 2010
Rate parity discussion crosses the pond
i think the strategy of using the Rate parity it very useful and fair for the hotels that are situated in same city in order to get their market share
offering same rate through the internet or by phone or directly build a strong confidante relationship between the hotels and their customers
in addition all the ways and tools of internet will be useful and helpful since all of them offer same rate.
on the other side this strategy can make hotels losing their regular guests or guests who like to feel special and different by having specials deal however from my field experience still we can negotiate that directly carefully and discreetly with the exceptional clients
this strategy attract people to book more by internet instead of using other facilities which will push hotels in the future to replace employees by the technology.
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Is the rate parity another way to optimize the yield management ?
RépondreSupprimerIn my opinion In Paris only the most of customers choose first the localization of their hotel. It must be near of their activities. How many customers compare before booking? …Very few almost 20 %.
I think that the price should depend of the services the hotel gives. By the way we could find various prices in the same area.
The hotel situated for example in the business area such as La defense does not need to do that;
They don't often have available rooms.
The hotels have a different system of management. Some are more performing and others less . In my opinion the price is in the appreciation of the customer if he thinks that the services is good, he comes back for sure.
With this system the risk is to reduce the global performance, because they are sure to have customers because they all have the same price
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RépondreSupprimerthe above rate parity comments was said vy nayara
RépondreSupprimer