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mardi 19 avril 2011
mercredi 6 avril 2011
face book /expedia _top guest /instagram
Social Rewards + Social Network - Top Guest + Instagram
1. What customer groups - communities of interest are being targeted
They are targeting smart phone users (generation y) social people that like to share their hobbies and passion with others active audience on social networks
2. What actions are being provoked
They are proposing to share photos on social network and win points , rewards and prizes
.
3. Are the incentives appropriate
the incentives are?
Having some fun
Gain points and loyalty card
Get prizes
Accessible use
For me it is good initiative from both side topguest and instagram and it needs to be developed after to be more interesting
4. Will these campaigns work - yes, why - no, why not
No because too much effort to do this campaign in very limited time and there is on privacy on sharing all personnel photos
5. Do commercial campaigns change the essential nature of the social network used.
I think No, since this commercial campaign happen in very friendly way and by the agreement and the full acceptance of the users so the social network activity remain the same plus some commercial concept that can interest a lot of people
Social Network + OTA - Expedia + Face book
1. What customer groups - communities of interest are being targeted
They are targeting the users that chooses to share updates on their wall like travelers, games fans, face book users, friends or the broader travelling public
2. What actions are being provoked
Attract face book friends of friends as well they want them to be expedia site users and clients also influence more people and communities
3. Are the incentives appropriate?
They are offering:
Some fun
Available in very famous social net work
Find more friends and create more communities
Chance to gain trip or travel
I think that it a add for both of them facebook and expedia and it very appropriate incentive as start
4. Will these campaigns work - yes, why - no, why not
Of course yes because it exciting people to have a fun and gain trips
5. Do commercial campaigns change the essential nature of the social network used
Of course it not changing the nature of social network it a plus to social media which will attract more users and reinforce the goal and the purpose of interacting with people with new and interesting things
1. What customer groups - communities of interest are being targeted
They are targeting smart phone users (generation y) social people that like to share their hobbies and passion with others active audience on social networks
2. What actions are being provoked
They are proposing to share photos on social network and win points , rewards and prizes
.
3. Are the incentives appropriate
the incentives are?
Having some fun
Gain points and loyalty card
Get prizes
Accessible use
For me it is good initiative from both side topguest and instagram and it needs to be developed after to be more interesting
4. Will these campaigns work - yes, why - no, why not
No because too much effort to do this campaign in very limited time and there is on privacy on sharing all personnel photos
5. Do commercial campaigns change the essential nature of the social network used.
I think No, since this commercial campaign happen in very friendly way and by the agreement and the full acceptance of the users so the social network activity remain the same plus some commercial concept that can interest a lot of people
Social Network + OTA - Expedia + Face book
1. What customer groups - communities of interest are being targeted
They are targeting the users that chooses to share updates on their wall like travelers, games fans, face book users, friends or the broader travelling public
2. What actions are being provoked
Attract face book friends of friends as well they want them to be expedia site users and clients also influence more people and communities
3. Are the incentives appropriate?
They are offering:
Some fun
Available in very famous social net work
Find more friends and create more communities
Chance to gain trip or travel
I think that it a add for both of them facebook and expedia and it very appropriate incentive as start
4. Will these campaigns work - yes, why - no, why not
Of course yes because it exciting people to have a fun and gain trips
5. Do commercial campaigns change the essential nature of the social network used
Of course it not changing the nature of social network it a plus to social media which will attract more users and reinforce the goal and the purpose of interacting with people with new and interesting things
dimanche 3 avril 2011
/three_social_media_services_worth_a_hotel_marketers_money
http://www.hotelmarketing.com/index.php/content/article/three_social_media_services_worth_a_hotel_marketers_money
For the hotel industry, social media encompasses a range of internet based platforms, which include traveller review sites such as TripAdvisor and Yelp, online travel agencies like Expedia and Travelocity, as well as social networking sites, blogs and content sharing websites. The influence of sites that have a ‘Book now’ button cannot be underestimated.
The power that platforms such as Twitter or Facebook have to boost room sales can be debated but there seems to be a rising trend for companies in all markets to advertise themselves with a ‘free’ Facebook page to supplement their website. Maybe it is time for hotels to get into this game?
There is also an expectation for hoteliers to generate clever, original content on these social media sites in text, image or video format. This could be the opportunity to put staffs expertise to use. For example, the chef is the food expert; the concierge is the specialist on the hotel surroundings and front of desk staff will have all round good quality knowledge of what the hotel can deliver.
This can be tapped in to by asking employees to create some material or add a few sentences for use on these sites each month, to boost a hotels social media credentials.
Increasingly, travel research, holiday decisions and bookings are taking place online, which has seen the effectiveness of traditional marketing, such as printing advertisements, brochures and direct mail shots diminishing. Efforts need to be shifted to where the action is taking place for a hotel to be run more cost efficiently.
There are also some time-saving applications that can be used to search the web for text, photo and video mentions of a hotel and its competitors, reporting back on a daily basis with a summary of findings. For a small cost, hoteliers can monitor performance, share and respond to feedback and identify areas where improvement needs to be made.
Through the restructuring of resources and the utilisation of newly available tools, social media can become a strong ally in the management of hotels, the strengthening of reputations and the creation of long-term future business
social media has a lot of positive impact and the cost that is creating can be taken from other marketing tools budget and can be reused in profitable way so my opinion that the cost of social media is not that big comparing to others marketing tools that is why it better to reorginize and rebudget the marketing department budget in way that can cover the cost without feeling that we are spending extra money on investing on social media
For the hotel industry, social media encompasses a range of internet based platforms, which include traveller review sites such as TripAdvisor and Yelp, online travel agencies like Expedia and Travelocity, as well as social networking sites, blogs and content sharing websites. The influence of sites that have a ‘Book now’ button cannot be underestimated.
The power that platforms such as Twitter or Facebook have to boost room sales can be debated but there seems to be a rising trend for companies in all markets to advertise themselves with a ‘free’ Facebook page to supplement their website. Maybe it is time for hotels to get into this game?
There is also an expectation for hoteliers to generate clever, original content on these social media sites in text, image or video format. This could be the opportunity to put staffs expertise to use. For example, the chef is the food expert; the concierge is the specialist on the hotel surroundings and front of desk staff will have all round good quality knowledge of what the hotel can deliver.
This can be tapped in to by asking employees to create some material or add a few sentences for use on these sites each month, to boost a hotels social media credentials.
Increasingly, travel research, holiday decisions and bookings are taking place online, which has seen the effectiveness of traditional marketing, such as printing advertisements, brochures and direct mail shots diminishing. Efforts need to be shifted to where the action is taking place for a hotel to be run more cost efficiently.
There are also some time-saving applications that can be used to search the web for text, photo and video mentions of a hotel and its competitors, reporting back on a daily basis with a summary of findings. For a small cost, hoteliers can monitor performance, share and respond to feedback and identify areas where improvement needs to be made.
Through the restructuring of resources and the utilisation of newly available tools, social media can become a strong ally in the management of hotels, the strengthening of reputations and the creation of long-term future business
social media has a lot of positive impact and the cost that is creating can be taken from other marketing tools budget and can be reused in profitable way so my opinion that the cost of social media is not that big comparing to others marketing tools that is why it better to reorginize and rebudget the marketing department budget in way that can cover the cost without feeling that we are spending extra money on investing on social media
dimanche 27 mars 2011
how to manage your hotels online reputation
http://www.hotelmarketing.com/index.php/content/article/how_to_manage_your_hotels_online_reputation
Social media websites and blogs have rapidly become an important part of any effective Internet marketing strategy. Why? Simply because these websites are where people are talking about your hotel and your services and there is no better advertising media than “word of mouth”. As the hotelier or director of marketing, OUR challenge is to know what the buzz is and adding OUR own buzz. Clearly, the prospective hotel guests who visit these sites, and this number is growing daily, will definitely respond to consumer online chatter more than to a paid advertisement.
Not only do the majority of online shoppers visit more than one search engine before they book a hotel room, now they visit social media websites and blogs to see what is being said about the hotels where they are going. Recent market research tells us that more than 40% of all online travel shoppers will visit a social website or blog to read comments and reviews about the hotels at their destination before they make a reservation. It’s not only about brand perception anymore; it’s what a real guest experienced at a specific hotel and what they share online. In some cases their sharing includes pictures or even videos of the experience.
Online buzz is not always bad and social media should not be perceived as a negative, many people do go online to tell others about a great deal or a good experience during their business trip or vacation. The real challenge is how do we know what is being said about our hotel, without spending hours every day surfing the world of User Generated Media. Then we need to prioritize the online chatter and respond quickly to the most relevant comments
our online reputation is important so it is important that we manage it effectively. A quick response tells prospective guests that we are aware of any negative issues and that it is being or has been handled. A response also opens a direct communication with prospective consumers and this can be a major benefit. For those positive online comments, our response will go a long way in showing prospective guests that their online buzz is appreciated and they will bring us some repeat business. Plus a response to positive buzz will most likely generate even more.
Social media websites and blogs have rapidly become an important part of any effective Internet marketing strategy. Why? Simply because these websites are where people are talking about your hotel and your services and there is no better advertising media than “word of mouth”. As the hotelier or director of marketing, OUR challenge is to know what the buzz is and adding OUR own buzz. Clearly, the prospective hotel guests who visit these sites, and this number is growing daily, will definitely respond to consumer online chatter more than to a paid advertisement.
Online buzz is not always bad and social media should not be perceived as a negative, many people do go online to tell others about a great deal or a good experience during their business trip or vacation. The real challenge is how do we know what is being said about our hotel, without spending hours every day surfing the world of User Generated Media. Then we need to prioritize the online chatter and respond quickly to the most relevant comments
our online reputation is important so it is important that we manage it effectively. A quick response tells prospective guests that we are aware of any negative issues and that it is being or has been handled. A response also opens a direct communication with prospective consumers and this can be a major benefit. For those positive online comments, our response will go a long way in showing prospective guests that their online buzz is appreciated and they will bring us some repeat business. Plus a response to positive buzz will most likely generate even more.
mercredi 23 mars 2011
dimanche 20 mars 2011
jeudi 17 mars 2011
mercredi 16 mars 2011
how can hotel use klout scores to improves customers communication
The hotel could send to the influencers a widget table which looks like an Ipad tablet's screen
It may included free downloading services:
* A video library
* A e-book library
* Music library
* Nenwpapers
Ordering services, where guests will be able to :
* Book for their favorite restaurants
* Book for theater tickets
* Ask for specific services(favorite dishes, wake up time)
* Create their own journey package
It may included free downloading services:
* A video library
* A e-book library
* Music library
* Nenwpapers
Ordering services, where guests will be able to :
* Book for their favorite restaurants
* Book for theater tickets
* Ask for specific services(favorite dishes, wake up time)
* Create their own journey package
dimanche 13 mars 2011
hoteliers cautiously upbeat as rooms fill
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http://www.hotelmarketing.com/index.php/content/article/hoteliers_cautiously_upbeat_as_rooms_fill
As the world struggles to comprehend the biggest disaster to hit Japan since World War II, the impact on the country’s hospitality industry is only beginning to become apparent.
http://www.hotelmarketing.com/index.php/content/article/hoteliers_cautiously_upbeat_as_rooms_fill
As the world struggles to comprehend the biggest disaster to hit Japan since World War II, the impact on the country’s hospitality industry is only beginning to become apparent.
While the 9.0 magnitude earthquake and tsunami on March 11 caused thousands of deaths and extensive damage in Japan, initial statements from some of the biggest hospitality companies in the country would indicate that most hotels have escaped the disaster relatively unscathed with the exception of those in the city of Sendai where a number of properties have been closed. These include the ANA Holiday Inn Sendai and The Westin Sendai.
The following companies issued statements:
Prince Hotels, which has 48 hotels in Japan, reported that it had closed two of its properties – the Shizukuishi Prince Hotel and Shuizukuishi Ski Resort in Iwate Prefecture – and that some of its other properties would have changes in hours of operation. It reported no injuries or serious damage at any of its properties.
JAL Hotels, which has 25 hotels in the country under its NHI chain and 13 hotels under its Hotel JAL chain, reported that two of its hotels – the Hotel JAL City Hachinohe and the Hotel JAL City Sendai – were in a difficult situation with normal operation.
InterContinental Hotels Group, which has 37 hotels in Japan, said it had evacuated all 120 guests from its ANA Holiday Inn hotel in Sendai and had closed the hotel to new bookings and guests. All other IHG ANA hotels across Japan are fully operational, it said. IHG added that it had advised all hotels across the Tokyo metropolitan area and the northern part of Japan to follow government recommendations to minimise electricity usage, which could involve some suspension of normal services and operations for the duration of the power outage. Addressing the nuclear risk, IHG said it was keeping a close watch on the situation. Its closest property to the Fukushima Daiichi power plant, the ANA Holiday Inn Sendai, was deemed to be in a safe zone, it said.
Starwood Hotels & Resorts, which has 14 hotels in Japan, said that all guests and staff were accounted for at its Westin Sendai and that the property had suffered no structural damage. The hotel would be closed over the next few days due to lack of facilities, according to a Reuters report.
Marriott International, which has nine hotels in Japan including the Ritz-Carlton Tokyo and The Ritz-Carlton Osaka, stated it had no reports of harm to its guests or employees or of significant structural damage at any of its properties.
Accor, which also has nine hotels in Japan, said all its hotels remained operational and its buildings had received only minor damage. It said it had closed its three hotels in the Greater Tokyo area to new reservations since Friday, and anticipated it would start accepting new reservations from March 16. One of the three hotels – the Mercure Hotel Narita – had been impacted by the national rolling power blackhouts for a few hours each day, it said.
Hyatt Hotels, which has eight properties in Japan, reported that all of its hotels were operational and that there were no injuries to guests or staff.
Japan Leisure Hotels, which has six properties in the country, reported some damage to its Sendai property although stressed it had been left intact. The hotel has been shut down and is expected to remain closed for at least a month.
The Peninsula Tokyo reported that it was functioning as normal and it did not anticipate being impacted by the government-mandated blackouts. The hotel said it had, however, closed three F&B outlets – Peter Restaurant, The Peninsula Café and The Peninsula Boutique & Café at Naka Dori – to conserve energy.
mercredi 9 mars 2011
mercure launches new website
Mercure Hotels are a brand of hotels run by French multinational corporation Accor.
The Mercure hotels are positioned between Ibis and Novotel in the Accor estate. Currently,[when?] about 750 hotels include the three to four-star to Mercure
Paul Dubrule and Gerard Pelisson founded Mercure in 1967. The first Mercure hotel was established in 1973 in Saint-Witz, France. Mercure Novotel was taken over in 1975 by Société d'Investissement et d'Exploitation, later the Accor Group.
In 1983, Mercure expanded into Germany. In 1993, Accor acquired a stake in the Hungarian Pannonia hotel chain with 24 hotels. The group also expanded into Poland, Asia, Turkey, and Africa. In 1994, hotels opened in the Caribbean, Guyana and Réunion. In 1995, Mercure established themselves in Spain, Sweden, Egypt, Oman, and Dubai, and opened a hotel in São Paulo, Brazil. In 1996, hotels opened in Berlin, Barcelona, Offenburg, Weimar, San Sebastián, Bari, Israel, Croatia, and Malta. In 1997, Estonia, Togo, Madagascar, Colombia, Egypt, Morocco, and Lebanon. In France, Accor acquired 33 Frantour hotels and rebranded them. The group also expanded the brand into the United Kingdom. In 1998, the Dutch hotel chain Postiljon is acquired with ten hotels.
In 1999, 148 hotels were integrated into the network, including 42 Libertel hotels, 27 hotels in Germany and 27 in Australia. New hotels were opened in Algeria, Morocco, Mauritania, Jordan, Lebanon, Saudi Arabia, and Yemen.
Recently they decided to update their website according to the new Hotel Online Marketing News for Asian Hospitality Industry, Hotel Marketing, professionals
Mercure, Accor’s brand for midscale hotels, launched a a totally revamped website with more images and content. The website also focuses on the teams at Mercure, whose commitment to delivering excellent hospitality is one of the brand’s distinctive features.
dimanche 6 mars 2011
the hotel amenities war
http://www.hotelmarketing.com/index.php/content/article/the_hotel_amenities_war
Hoteliers know the fact that if they want their customers to choose them over the competitors they have to provide something extra to the guests. Most important one is by offering the quality and right hotel amenities to the guests at suitable rates. If you want your hotel to succeed than it should keep itself ahead in the current trends which will ensure better occupancy rates.
Guests' expectations of such supplies are affected by the type of hotel and its sophistication level. Hangers, ice boxes, absorbent towels, exquisite bed linens, wooden luggage racks, etc these are basic hotel supplies for mid level hotels. The main aim for providing such extra luxury items is to increase the occupancy rates of the hotel rooms. As the level of the hotel goes up, so does the quality and number of hotel supplies and amenities.
Guests give rating's for the hotel supplies and guest complementariness they utilize based on there quality and there convenience. When an hotelier is in the process of deciding which hotel amenities they would provide, a number of factors would influence the decision like- the budget, expectations of their guests, type of guests they receive, etc. The value and importance of hotel supplies cannot be overlooked as they have direct Affect on the occupancy rates.
Branded bathroom amenity products proved to be a popular item for all hotels. Eighty five percent of all hotels indicated they provide branded amenity products in bathrooms.
the favorite upscale chain hotel, in terms of the supplied bathroom products, is The Four Seasons Hotels and Resorts. Why? Several Four Seasons hotels and resorts offer L'Occitane products in their bathrooms. Really know how to please their luxury travel guests.
Hotels are trying to be different and unique comparing to competitors by creating always a add value to their services and now the trend is to use the branded bathroom product witch is really having a positive impact on guests choice and favorites
Hoteliers know the fact that if they want their customers to choose them over the competitors they have to provide something extra to the guests. Most important one is by offering the quality and right hotel amenities to the guests at suitable rates. If you want your hotel to succeed than it should keep itself ahead in the current trends which will ensure better occupancy rates.
Guests' expectations of such supplies are affected by the type of hotel and its sophistication level. Hangers, ice boxes, absorbent towels, exquisite bed linens, wooden luggage racks, etc these are basic hotel supplies for mid level hotels. The main aim for providing such extra luxury items is to increase the occupancy rates of the hotel rooms. As the level of the hotel goes up, so does the quality and number of hotel supplies and amenities.
Guests give rating's for the hotel supplies and guest complementariness they utilize based on there quality and there convenience. When an hotelier is in the process of deciding which hotel amenities they would provide, a number of factors would influence the decision like- the budget, expectations of their guests, type of guests they receive, etc. The value and importance of hotel supplies cannot be overlooked as they have direct Affect on the occupancy rates.
Branded bathroom amenity products proved to be a popular item for all hotels. Eighty five percent of all hotels indicated they provide branded amenity products in bathrooms.
the favorite upscale chain hotel, in terms of the supplied bathroom products, is The Four Seasons Hotels and Resorts. Why? Several Four Seasons hotels and resorts offer L'Occitane products in their bathrooms. Really know how to please their luxury travel guests.
Hotels are trying to be different and unique comparing to competitors by creating always a add value to their services and now the trend is to use the branded bathroom product witch is really having a positive impact on guests choice and favorites
mercredi 2 mars 2011
dimanche 27 février 2011
social media ads a waste of money
http://www.hotelmarketing.com/index.php/content/article/social_media_ads_a_waste_of_money_says_priceline
Spanking the monkey is no longer the route to a successful site, but his principle stands true. It doesn’t matter how much money you spend on advertising, or optimizing your site, if you don’t have compelling content that educates, entertains, or enriches visitors’ lives then once people arrive at your site they will not be compelled to stay, or come back.
Every day we hear of the Cost Per Friend/Follower of Friend/Follower Acquisition Campaigns. When we talk about buying friends, alarm bells start ringing.
If we can be popular then our online advertising would make so much more money. you lose sight of what’s important by refusing to lift your heads from your friend count.
And this is the reason so many brands are throwing money at ‘Social’ without a real idea of how they will make use of their new found following. Let’s be clear about this—your online fan base is a means to an end. Twitter don’t hand out prizes to the people with the most followers. What are you going to do with your new friends?
So now you know how to waste your money on ‘Social’, how do you exploit this medium to it’s best advantage? Like everything else online, put yourself in the shoes of your visitors. What do they want from your site. What true value does your site offer them? If your site isn’t truly compelling then take a deep breath and and put a hold on that payment to your new social marketing company.
Social media needs form you more interaction and time with your guests and visitors not money so if you spend money on this to promote your business you are just in wrong way
The article is realy talking may be about people that are buying their followers and never they will succeed like that they have to think again about their strategy ,using SM tools with o cost
Spanking the monkey is no longer the route to a successful site, but his principle stands true. It doesn’t matter how much money you spend on advertising, or optimizing your site, if you don’t have compelling content that educates, entertains, or enriches visitors’ lives then once people arrive at your site they will not be compelled to stay, or come back.
Every day we hear of the Cost Per Friend/Follower of Friend/Follower Acquisition Campaigns. When we talk about buying friends, alarm bells start ringing.
If we can be popular then our online advertising would make so much more money. you lose sight of what’s important by refusing to lift your heads from your friend count.
And this is the reason so many brands are throwing money at ‘Social’ without a real idea of how they will make use of their new found following. Let’s be clear about this—your online fan base is a means to an end. Twitter don’t hand out prizes to the people with the most followers. What are you going to do with your new friends?
So now you know how to waste your money on ‘Social’, how do you exploit this medium to it’s best advantage? Like everything else online, put yourself in the shoes of your visitors. What do they want from your site. What true value does your site offer them? If your site isn’t truly compelling then take a deep breath and and put a hold on that payment to your new social marketing company.
Social media needs form you more interaction and time with your guests and visitors not money so if you spend money on this to promote your business you are just in wrong way
The article is realy talking may be about people that are buying their followers and never they will succeed like that they have to think again about their strategy ,using SM tools with o cost
mardi 8 février 2011
hotels industry and face book
http://www.hotelmarketing.com/index.php/content/article/facebook_hotel_booking_conversions_growing_for_some_higher_than_tripadvisor
WhileTwitter is talk in the press this time, a graph compares compete.com traffic between Twitter and Facebook may surprise you:
Facebook is 4 times more users than Twitter
Facebook is growing faster than Twitter, especially the last 3 months
Twitter sees sluggish growth in recent months
For these reasons, here are some uses of the hotel uses Facebook to attract new fans and visitors.
In the hotel sector, some establishments use it to promote one-time events like a networking happy hour, reunions or art exhibits. For example, Montreal’s the Place d’Armes and the Nelligan, both boutique hotels, use viral marketing to promote their activities and send invitations to potential clients. The owner of these establishments, , uses his own Facebook social network for this e-marketing and has obtained good results. Art galleries are adopting the same strategy to announce upcoming openings. Ski resorts are using Facebook to stimulate discussion among their keenest customers, promote their new season passes, etc. In all cases, it is essentially free advertising.More and more businesses are also using Facebook to recruit employees. Its structure makes it a valuable, easy-to-use tool for recruiting candidates based on their qualifications, current employer, professional title and geographic location. Professional networks can also be used to efficiently circulate information about an opening, while employees can use them to indicate their availability.so as we can see social media and specialy face book is very useful and i will be one of personnes that i will use tgis tool to promote the hotel and its facilities
WhileTwitter is talk in the press this time, a graph compares compete.com traffic between Twitter and Facebook may surprise you:
Facebook is 4 times more users than Twitter
Facebook is growing faster than Twitter, especially the last 3 months
Twitter sees sluggish growth in recent months
For these reasons, here are some uses of the hotel uses Facebook to attract new fans and visitors.
In the hotel sector, some establishments use it to promote one-time events like a networking happy hour, reunions or art exhibits. For example, Montreal’s the Place d’Armes and the Nelligan, both boutique hotels, use viral marketing to promote their activities and send invitations to potential clients. The owner of these establishments, , uses his own Facebook social network for this e-marketing and has obtained good results. Art galleries are adopting the same strategy to announce upcoming openings. Ski resorts are using Facebook to stimulate discussion among their keenest customers, promote their new season passes, etc. In all cases, it is essentially free advertising.More and more businesses are also using Facebook to recruit employees. Its structure makes it a valuable, easy-to-use tool for recruiting candidates based on their qualifications, current employer, professional title and geographic location. Professional networks can also be used to efficiently circulate information about an opening, while employees can use them to indicate their availability.so as we can see social media and specialy face book is very useful and i will be one of personnes that i will use tgis tool to promote the hotel and its facilities
lundi 7 février 2011
vendredi 4 février 2011
mercredi 26 janvier 2011
sith senth 3 different ideas to implement in hotel's services
http://prezi.com/otjhyp4xqztz/the-sixth-sense-within-the-hospitality-industry/
<div class="prezi-player"><style type="text/css" media="screen">.prezi-player { width: 550px; } .prezi-player-links { text-align: center; }</style><object id="prezi_otjhyp4xqztz" name="prezi_otjhyp4xqztz" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="550" height="400"><param name="movie" value="http://prezi.com/bin/preziloader.swf"/><param name="allowfullscreen" value="true"/><param name="allowscriptaccess" value="always"/><param name="bgcolor" value="#ffffff"/><param name="flashvars" value="prezi_id=otjhyp4xqztz&lock_to_path=0&color=ffffff&autoplay=no&autohide_ctrls=0"/><embed id="preziEmbed_otjhyp4xqztz" name="preziEmbed_otjhyp4xqztz" src="http://prezi.com/bin/preziloader.swf" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="550" height="400" bgcolor="#ffffff" flashvars="prezi_id=otjhyp4xqztz&lock_to_path=0&color=ffffff&autoplay=no&autohide_ctrls=0"></embed></object><div class="prezi-player-links"><p><a title=""The indispensable device for both guests and guest relations' officers"" href="http://prezi.com/otjhyp4xqztz/the-sixth-sense-within-the-hospitality-industry/">The Sixth Sense within the hospitality industry</a> on <a href="http://prezi.com">Prezi</a></p></div></div>
<div class="prezi-player"><style type="text/css" media="screen">.prezi-player { width: 550px; } .prezi-player-links { text-align: center; }</style><object id="prezi_otjhyp4xqztz" name="prezi_otjhyp4xqztz" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="550" height="400"><param name="movie" value="http://prezi.com/bin/preziloader.swf"/><param name="allowfullscreen" value="true"/><param name="allowscriptaccess" value="always"/><param name="bgcolor" value="#ffffff"/><param name="flashvars" value="prezi_id=otjhyp4xqztz&lock_to_path=0&color=ffffff&autoplay=no&autohide_ctrls=0"/><embed id="preziEmbed_otjhyp4xqztz" name="preziEmbed_otjhyp4xqztz" src="http://prezi.com/bin/preziloader.swf" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="550" height="400" bgcolor="#ffffff" flashvars="prezi_id=otjhyp4xqztz&lock_to_path=0&color=ffffff&autoplay=no&autohide_ctrls=0"></embed></object><div class="prezi-player-links"><p><a title=""The indispensable device for both guests and guest relations' officers"" href="http://prezi.com/otjhyp4xqztz/the-sixth-sense-within-the-hospitality-industry/">The Sixth Sense within the hospitality industry</a> on <a href="http://prezi.com">Prezi</a></p></div></div>
dimanche 23 janvier 2011
driving revenue with digital hotel marketing
http://www.hotelmarketing.com/index.php/content/article/driving_revenue_with_digital_hotel_marketing
Digital marketing uses all the channels available in the digital media to get information to customers, and it does not limit itself to the Internet
The digital marketing sector uses many different digital marketing media channels, such as:
The digital marketing sector uses many different digital marketing media channels, such as:
- Cell phone Short Message Service (SMS) – text messages
- Really Simple Syndication (RSS) feeds
- Podcasts
- Voice Broadcast
- Video E-mails
- Banner ads on affiliate websites
- Outdoor digital displays
- Websites
- Blogs
These two types of digital marketing are called the “Push” and the “Pull.” Their methodology for providing information to customers works as follows:
.It may seem to be hard to believe, however, there are many people who do not own a computer or have access to the Internet. Although almost everyone has a cellphone, MP3 player, iPod, and views outdoor digital displays.
Part of the problem is many companies still don’t pay attention, I am always surprised that any corporate will spend millions on advertising ,but very little on reputation monitoring and management to not keep track of company reputation is committing suicide
One of my believes is that social media can kill your business before to begin ,the internet has a much a wider reach than what we can imagine and believe
Face book alone has over 500 million followers ,twitter is somewhere north of 100 million if someone past on face book some thing negative about your products or services and goes viral your business reputation is trashed
Many companies that have run into trouble of their miss management and ignorance like united airlines ,L’Oreal ,dell computers ,jet blue and more
Some of this companies learned a lot from their mistakes and starts new strategy and paying attention o what happening on the net
So the only way to deal with is to be proactive ,transparent ,relevant ,bref and use the social media in correct and productive way ,you have to be part of the conversation about your brand it is essential ,take in consideration the bad comments more than the good ,good comments reinforce what you are already doing it is valuable to know that so you can expand whatever worked
Bad comments will tell you where you are making mistakes responding to a consumer complaint can built god will
So it is very rue that with the digital marketing you can drive your revnue far forward if you use it in effective way
dimanche 16 janvier 2011
how to benefit from googles hotel review challenge
http://www.hotelmarketing.com/index.php/content/article/how_to_benefit_from_googles_hotel_review_challenge
First thing we have to apply that staff understands that good reputation management starts with stellar customer service. Studies have shown that the most profitable businesses are those with the best customer orientation.
Negative reviews can come from disgruntled ex-employees or suppliers, from competitors or their suppliers, family, and friends, or folks who just love to complain.
a competitors positive reviews can come from their own computer, from review farms, or from paying customers to put up reviews.
a competitors positive reviews can come from their own computer, from review farms, or from paying customers to put up reviews.
First thing we have to apply that staff understands that good reputation management starts with stellar customer service. Studies have shown that the most profitable businesses are those with the best customer orientation.
Secondly, to have a proactive effort to encourage hotel best customers to take a minute and give hotel a glowing review on as many internet local search engines and directories as possible. Services such as Facebook Face Page, Blog, Twitter, or blogs directly to the review section of your listing on these business review sites.
Third, to be prepared to reward customers for their help. Some business review sites state that owners should not pay for reviews. There is a difference between paying for a review and offering a nice discount for a future meal as a thank you for their help.
Third, to be prepared to reward customers for their help. Some business review sites state that owners should not pay for reviews. There is a difference between paying for a review and offering a nice discount for a future meal as a thank you for their help.
I think we have to create tools to do that and to facilitate the task for our clients for example suggests sites where the clients can put comments about your hotel and give him full instruction to do that which can motivate him to do it for you shout cards .com offert post card that provide that
hotel management have to jump on the review issue immediately, and plan to be actively involved far into the future. They can proactively overwhelm future negative reviews with lots of good reviews.
hotel management have to jump on the review issue immediately, and plan to be actively involved far into the future. They can proactively overwhelm future negative reviews with lots of good reviews.
vendredi 14 janvier 2011
jeudi 13 janvier 2011
Amazon Vs Expedia
What is the Amazon Associates program?
Amazon Associates is one of the first online affiliate marketing programs and was launched in 1996. The Amazon Associates program has a more than 12 year track record of developing solutions to help website owners, Web developers, and Amazon sellers make money by advertising millions of new and used products from Amazon.com and its subsidiaries, such as Endless.com and SmallParts.com. When website owners and bloggers who are Associates create links and customers click through those links and buy products from Amazon, they earn referral fees. It’s free to join and easy to use. It provides customers the convenience of referring them to a trusted site where they can immediately purchase the products you advertise on your site. And when they do, you can earn up to 15% in referral fees.
· Commission Structure
Advertising Fee Rates for Specific Product Categories
· Marketing tools
With our simple tools, you can choose several ways to link to Amazon.com and Endless.com from your site.
To add compelling content and enhance your site, you can customize Links, aStores and Widgets. Simply browse and select the type of product you'd like to add, then follow instructions to get started.
Affiliates
Overview
Capitalize fully on your site traffic! Joining the Expedia Affiliate program enables you to team up with the #1 online travel agency to earn additional revenue. Leverage the Expedia brand to better serve your existing visitors—and to attract new ones—by featuring links on your site to our sales, promotions, and inventory.
Each travel product booked by a referral from your site equals a commission. Eligible products include:
Airfare ,Hotel stays ,Car rentals ,Cruises ,Vacation packages ,Activities
Benefits
- Expedia has an experienced affiliate team, dedicated to providing proven solutions for integrating and promoting travel on sites just like yours. Perks include:
- Superior inventory: Expedia negotiates directly with suppliers to secure access to superior inventory and exclusive rates. As an Expedia affiliate, you’re able to showcase these promotions on your site.
- Additional revenue: Your income is positive from day one. Each qualifying transaction made through your links gets you a share of the revenue.
- Complete support ensures your success: Tools, data feeds, and storefronts are all available. We even send out a weekly newsletter featuring our top consumer promotions.
How it works
Participating in the Expedia affiliate program is quick and easy:
- Apply to the program below. Once your application is approved, you'll receive an e-mail message with links that you can immediately place on your site.
- Track your traffic and earnings online. All information is available to you 24/7. Commission checks are sent month
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dimanche 9 janvier 2011
increase in revenue most likely driven by rates not occupancy
http://www.hotelmarketing.com/index.php/content/article/increase_in_revenue_most_likely_driven_by_rates_not_occupancy
Most hotels start with market segmentation to begin the revenue management process; what types of business can hotels serve and based upon market conditions, room supply vs. room demand. What rates are marketable for each segment of business?
in many different market segmentation breakdowns; it largely depends on the location, type of hotel, franchise or independent, number of rooms, public space, and other factors. A sample might include corporate transient, leisure transient, Internet bookings, conference groups, association groups, etc. Each market segment has its own level of rate tolerance.
We have to concentrate on occupancy first and average rate, second. As advance reservations increase, rates should also increase. The strange part is that many hoteliers think the opposite. How many times have you seen hotel rates suddenly decrease a week or so before the arrival dates? This is the direct opposite of good revenue management.
Too many hoteliers set rates blindly for the future and then, panic when reservations are disappointing just a week or two in advance. Most hotels should take a picture of reservations at least six months in advance; many hotels should lookout a year or more into the future. Advance reservations represent occupancy demand for each night in the future. Use special rates, packages, and group discounts to build future demand; then adjust rates upwards to match that demand.
When reviewing future reservations we have to remember to check past history for those dates, movable holiday dates, current and past booking pace. There is little room for guesswork when planning sales strategy. Revenue management can benefit almost every hotel. We have Get to know the business flow of your hotel and adjust rates and promotions based upon knowledge and not guesswork.
mercredi 5 janvier 2011
dimanche 2 janvier 2011
the crucial differences between facebook and twitter
The article is trying to explain the difference between tweeter and face book and how to use each one without confusion
Facebook appeals to people looking to reconnect with old friends and family members or find new friends online; the mashup of features like email, instant messaging, image and video sharing, etc. feels familiar, while Twitter is a bit harder to get arms around at first.
Most people can very quickly grasp how to use Facebook to connect to friends and family, using it to share thoughts, images, etc. Like MySpace but more geared to adults than teens, Facebook is a social networking Portal; beckoning not to leave but rather to stick around and communicate within the network.
Twitter on the other hand, encourage grab ideals in byte-size chunks and use updates as jumping off points to other places or just let others know what up to at any given moment.
Here I found through my research a interesting comparison between face book and tweeter very direct and precise
Side By side comparison:
Facebook: Requires two-way verification for full sharing between two people. If someone doesn’t accept your friend request, you most likely can’t see what they are up to, because most people stick with default strong privacy settings. Facebook is more for your tight circle of friends where you can share events such as birthday parties and share pictures of them and yourself.
Twitter: You can follow just about anyone you want, Obama, Kevin Rudd, major celebrities and your friends. Just click follow and you see a real news feed from everyone your following.
Facebook: Facebook doesn’t have tags, only replies, and these replies aren’t seen unless you visit the repliee’s wall.
Twitter: You can use tags such as #event which is sort of like a reference of where you are or what your doing. People can search for the tag and see everyone else tagging the same thing. For Eg. Your at a conference, search #conference and you can see all the other tweeters bagging the speaker out and discussing it further. To reply to someone just write @name at the start of your message to reply to someone’s tweet.
Facebook: Can share photos and tag people in them and create albums of specific events. Not as “live” as twitter.
Twitter: Live Photo tweeting. At a cool place, or skating in the
Personally when I learned how to use face book it was just to find out my friends and member s of my family that I can’t see directly so it was very useful to have their news it was as well good opportunity to make new friends however whene I start using tweeter I feel it more professional all the conversation is an exchange of experience and expertise
Finally I think both of them has its strong and positive use and nowadays we need to master all social networking tools to be updated all the time specially in hospitality industry
Facebook appeals to people looking to reconnect with old friends and family members or find new friends online; the mashup of features like email, instant messaging, image and video sharing, etc. feels familiar, while Twitter is a bit harder to get arms around at first.
Most people can very quickly grasp how to use Facebook to connect to friends and family, using it to share thoughts, images, etc. Like MySpace but more geared to adults than teens, Facebook is a social networking Portal; beckoning not to leave but rather to stick around and communicate within the network.
Twitter on the other hand, encourage grab ideals in byte-size chunks and use updates as jumping off points to other places or just let others know what up to at any given moment.
Here I found through my research a interesting comparison between face book and tweeter very direct and precise
Side By side comparison:
Facebook: Requires two-way verification for full sharing between two people. If someone doesn’t accept your friend request, you most likely can’t see what they are up to, because most people stick with default strong privacy settings. Facebook is more for your tight circle of friends where you can share events such as birthday parties and share pictures of them and yourself.
Twitter: You can follow just about anyone you want, Obama, Kevin Rudd, major celebrities and your friends. Just click follow and you see a real news feed from everyone your following.
Facebook: Facebook doesn’t have tags, only replies, and these replies aren’t seen unless you visit the repliee’s wall.
Twitter: You can use tags such as #event which is sort of like a reference of where you are or what your doing. People can search for the tag and see everyone else tagging the same thing. For Eg. Your at a conference, search #conference and you can see all the other tweeters bagging the speaker out and discussing it further. To reply to someone just write @name at the start of your message to reply to someone’s tweet.
Facebook: Can share photos and tag people in them and create albums of specific events. Not as “live” as twitter.
Twitter: Live Photo tweeting. At a cool place, or skating in the
Personally when I learned how to use face book it was just to find out my friends and member s of my family that I can’t see directly so it was very useful to have their news it was as well good opportunity to make new friends however whene I start using tweeter I feel it more professional all the conversation is an exchange of experience and expertise
Finally I think both of them has its strong and positive use and nowadays we need to master all social networking tools to be updated all the time specially in hospitality industry
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