driving revenue with digital hotel marketing

http://www.hotelmarketing.com/index.php/content/article/driving_revenue_with_digital_hotel_marketing

Digital marketing uses all the channels available in the digital media to get information to customers, and it does not limit itself to the Internet

The digital marketing sector uses many different digital marketing media channels, such as:

• Cell phone Short Message Service (SMS) – text messages
• Really Simple Syndication (RSS) feeds
• Podcasts
• Voice Broadcast
• Video E-mails
• Banner ads on affiliate websites
• Outdoor digital displays
• Websites
• Blogs

These two types of digital marketing are called the “Push” and the “Pull.” Their methodology for providing information to customers works as follows:

.It may seem to be hard to believe, however, there are many people who do not own a computer or have access to the Internet. Although almost everyone has a cellphone, MP3 player, iPod, and views outdoor digital displays.

Part of the problem is many companies still don’t pay attention, I am always surprised that any corporate will spend  millions on advertising ,but very little on reputation monitoring and management to not keep track of  company reputation is committing suicide

One of my believes is that social media can kill your business before to begin ,the internet has  a much a wider reach than what we can imagine  and believe

Face book alone has over 500 million followers ,twitter is somewhere north of 100 million if someone past on face book some thing negative about your  products or services and goes viral your business reputation is trashed

Many companies that have run into trouble of their miss management and ignorance like united airlines ,L’Oreal ,dell computers ,jet blue and more

Some of this companies learned a lot from their mistakes and starts new strategy and paying attention o what happening on the net

So the only way to deal with is to be proactive ,transparent ,relevant ,bref and use the social media in correct and productive way ,you have to be part of the conversation about your brand it is essential ,take in consideration the bad comments more than the good ,good comments reinforce what you are already doing it is valuable to know that so  you can expand whatever worked

Bad comments will tell you where you are making mistakes responding to a consumer complaint can built god will

So it is very rue that with the digital marketing you can drive your revnue far forward if you use it in effective way